Weird Ideas That Work - How to Build a Creative Company (Paperback)

A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird.

Hire misfits

Pursue the impractical

Find happy people and encourage them to fight

Reward failure but punish inaction

Forget your own successes

These and other counterintuitive strategies will unlock ideas you never knew you had.