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Analysis and Evaluation. the Official CIM Coursebook 05/06 (Electronic book text)
Analysis and Evaluation. the Official CIM Coursebook 05/06 (Electronic book text): Wendy Lomax, Adam Raman
Analysis and Evaluation. the Official CIM Coursebook 05/06 (Electronic book text): Wendy Lomax, Adam Raman

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Analysis and Evaluation. the Official CIM Coursebook 05/06 (Electronic book text)

Wendy Lomax, Adam Raman

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Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written by the CIM Senior Examiner for the Analysis and Evaluation module to guide you through the 2005-2006 syllabus.; Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam.

General

Imprint: Elsevier Science & Technology
Country of origin: United States
Release date: August 2005
Authors: Wendy Lomax • Adam Raman
Format: Electronic book text
Pages: 233
ISBN-13: 978-6611027865
Barcode: 9786611027865
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 6611027866

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