"The Anthropology of Stuff" is part of a new Series dedicated to
innovative, unconventional ways to connect undergraduate students
and their lived concerns about our social world to the power of
social science ideas and evidence. Our goal with the project is to
help spark social science imaginations and in doing so, new avenues
for meaningful thought and action. Each "Stuff" title is a short
(100 page) "mini text" illuminating for students the network of
people and activities that create their material world. Yi-Chieh
Lin reveals how the entrepreneurial energy of emerging markets,
such as China, includes the opportunity to profit from fake stuff,
that is counterfeit goods that rely on our fascination with brand
names. Students will discover how the names and logos embroidered
and printed on their own clothes carry their own price tag above
and beyond the use value of the products themselves. The book
provides a wonderful introduction for students to global markets
and their role in determining how they function.
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