Strategies of Multinationals in Central and Eastern Europe - Innovation Systems and Embeddedness (Electronic book text)


The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United States

Release date

August 2009

Availability

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Authors

Format

Electronic book text

Pages

269

ISBN-13

978-6612673757

Barcode

9786612673757

Categories

LSN

6612673753



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