This research paper was inspired by the rising popularity of the
topic of sustainability. It is always interesting to analyze the
various externalities resulting from the implementation of a
corporate Green Strategy. One of those externalities is the
possible direct effect of companies green actions on their
competitive performance. Usually, it is expected that being green
is beneficial for the corporate image and, therefore, stimulates
the demand for a companies products. A fair amount of scientific
efforts have been made in order to identify the drivers of firm
performance. However, none of them focuses specifically on
sustainability actions and competitiveness. This paper fills in the
gap, by elaborating on the effect of Hybrid/EV car introductions,
green technology developments, share of green vehicle sales, share
of green product advertising and manufacturing resource efficiency
(CO2, Water and Waste) on companies market performance. The
research is being executed within a specific environment - the U.S.
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