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Green Innovations and Competitive Market Performance (Paperback) Loot Price: R1,283 Discovery Miles 12 830
Green Innovations and Competitive Market Performance (Paperback): Zanev Anton
Green Innovations and Competitive Market Performance (Paperback): Zanev Anton

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Green Innovations and Competitive Market Performance (Paperback)

Zanev Anton

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Loot Price R1,283 Discovery Miles 12 830

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This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies green actions on their competitive performance. Usually, it is expected that being green is beneficial for the corporate image and, therefore, stimulates the demand for a companies products. A fair amount of scientific efforts have been made in order to identify the drivers of firm performance. However, none of them focuses specifically on sustainability actions and competitiveness. This paper fills in the gap, by elaborating on the effect of Hybrid/EV car introductions, green technology developments, share of green vehicle sales, share of green product advertising and manufacturing resource efficiency (CO2, Water and Waste) on companies market performance. The research is being executed within a specific environment - the U.S. automotive market.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: 2013
First published: 2013
Authors: Zanev Anton
Dimensions: 229 x 152 x 4mm (L x W x T)
Format: Paperback - Trade
Pages: 64
ISBN-13: 978-3-659-32421-5
Barcode: 9783659324215
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-659-32421-3

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