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Books > Academic & Education > UNISA > Geography

Showing 1 - 25 of 26 matches in Geography

Our Living Earth - Custom Edition (Paperback): George Miller, Scott Spoolman Our Living Earth - Custom Edition (Paperback)
George Miller, Scott Spoolman
R380 R310 Discovery Miles 3 100 Save R70 (18%) In stock

Provides learners with sufficient knowledge, skills and attitudes that will enable them to identify and explain the impact of human activities on the physical environment on the global, regional and local scales and measures that can be taken to reduce environmental degradation.

Key themes explored in the course include environmental worldviews, ecosystems, biodiversity, waste, renewable and non-renewable energy.

Environment - An Interdisciplinary Anthology (Paperback): Glenn Adelson, James Engell, Brent Ranalli, Kevin P. Van Anglen Environment - An Interdisciplinary Anthology (Paperback)
Glenn Adelson, James Engell, Brent Ranalli, Kevin P. Van Anglen
R771 R570 Discovery Miles 5 700 Save R201 (26%) In stock

This major anthology is the first to apply a fully interdisciplinary approach to environmental studies. A comprehensive guide to environmental literacy, the book demonstrates how the sciences, social sciences, and humanities all contribute to understanding our interrelationships with the natural world. Though not specialized, "Environment" is a book that even specialists can learn from. Ten innovative case studies--climate shock, species endangerment, nuclear power, biotechnology, sustainable development, deforestation, environmental security, globalization, wilderness, and the urban environment--are followed by readings from specific disciplines. These can be integrated with the case studies to shape individual interests and teaching strategies. The volume presents an imaginative array of texts, from scientific papers to poetry, legal decisions to historical accounts, personal essays to economic analysis. Taken together, these selections provide a balanced, authoritative, and up-to-date treatment of key issues in environmental studies.

Global Airlines - Competition in a Transnational Industry (Paperback, 3rd Revised edition): Pat Hanlon Global Airlines - Competition in a Transnational Industry (Paperback, 3rd Revised edition)
Pat Hanlon
R445 R373 Discovery Miles 3 730 Save R72 (16%) In stock

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Since the publication of the second edition in 1999 major changes have occurred in the industry. The 'rules of the game' in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:
* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?
Usingup to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today's global airline industry.
* Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
* Updated to reflect recent developments including security issues, no frills airlines, 'open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
* Facts and theories are interwoven throughout the text

Introduction To Contemporary Geography (Paperback): Introduction To Contemporary Geography (Paperback)
5
R770 R595 Discovery Miles 5 950 Save R175 (23%) Within 4 - 9 working days

Introduction To Contemporary Geography is a compilation of all the core content required for UNISA students taking GGH1501 and XGH1501.

Calculated Risks - The Toxicity and Human Health Risks of Chemicals in Our Environment (Paperback, 2nd Revised edition): Joseph... Calculated Risks - The Toxicity and Human Health Risks of Chemicals in Our Environment (Paperback, 2nd Revised edition)
Joseph V. Rodricks
R1,168 R910 Discovery Miles 9 100 Save R258 (22%) Within 7 - 15 working days

Safeguarding economic prosperity, whilst protecting human health and the environment, is at the forefront of scientific and public interest. This book provides a practical and balanced view on toxicology, control, risk assessment and risk management, addressing the interplay between science and public health policy. This fully revised and updated new edition provides a detailed analysis on chemical and by-product exposure, how they enter the body and the suitability of imposed safety limits. New chapters on dose, with particular emphasis on children and vulnerable subpopulations, reproductive and developmental toxicants and toxicity testing are included. With updated and comprehensive coverage of international developments of risk management and safety, this will have broad appeal to researchers and professionals involved in chemical safety and regulation as well as the general reader interested in environmental pollution and public health.

Environmental Management - A Business Management Approach (Paperback): S.J. Smit Environmental Management - A Business Management Approach (Paperback)
S.J. Smit
R303 R245 Discovery Miles 2 450 Save R58 (19%) In stock

In the past, the natural environment and business were often seen as competing interests. Now, world leaders recognise that the future depends on a new approach to business, operating in harmony with the environment.

In Environmental Management – A Business Management Approach, the vital connection between environmental management and business sustainability is clearly outlined. The book gives students and practitioners insight into the impact business and lifestyle decisions have on the natural environment, and how this in turn affects the long-term sustainability of business.

It also gives an overview of key environmental principles and the need to balance these with business activities.

Issues in Cultural Tourism Studies (Paperback, 2): Melanie Smith Issues in Cultural Tourism Studies (Paperback, 2)
Melanie Smith
R330 R283 Discovery Miles 2 830 Save R47 (14%) In stock

The extensively revised second edition of Issues in Cultural Tourism Studies provides a new framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. The book will focus in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions.

The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. This includes policy and politics; impact management and sustainable development; interpretation and representation; marketing and branding; and regeneration and planning. As well as exploring the inter-relationships between the cultural and tourism sectors, local people and tourists, the book provides suggestions for more effective and mutually beneficial collaboration. New edition features include:

  • an increased number of topical case studies and contemporary photographs which serve to contextualize the issues discussed
  • a re-orientation towards global rather than just European issues
  • three brand new chapters on The Geography of Cultural Tourism, The Politics of Global Cultural Tourism, and The Growth of Creative Tourism
  • an extensively revised chapter on Experiential Tourism.

At the interface between the global and the local, a people-centred approach to planning and development is advocated to ensure that benefits are maximized for local areas, a sense of place and identity are retained, and the tourist experience is enhanced to the full. The text is unique in that it provides a summary and a synthesis of all of the major issues in global cultural tourism, which are presented in an accessible way using a diverse range of international case studies. This is a beneficial and valuable resource for all tourism students.

Wildlife Ecology, Conservation, and Management 3E (Paperback, 3rd Revised edition): John M. Fryxell, Anthony R. E. Sinclair,... Wildlife Ecology, Conservation, and Management 3E (Paperback, 3rd Revised edition)
John M. Fryxell, Anthony R. E. Sinclair, Graeme Caughley
R930 R733 Discovery Miles 7 330 Save R197 (21%) In stock

To understand modern principles of sustainable management and the conservation of wildlife species requires intimate knowledge about demography, animal behavior, and ecosystem dynamics. With emphasis on practical application and quantitative skill development, this book weaves together these disparate elements in a singlecoherent textbook for senior undergraduate and graduate students. It reviews analytical techniques, explaining the mathematical and statistical principles behind them, and shows how these can be used to formulaterealistic objectives within an ecological framework.

This third edition is comprehensive and up-to-date, and includes: Brand new chapters that disseminate rapidly developing topics in the field: habitat use and selection; habitat fragmentation, movement, and corridors; population viability. analysis, the consequences of climate change; and evolutionary responses to disturbanceA thorough updating of all chapters to present important areas of wildlife research and management with recent developments and examples.A new online study aid - a wide variety of downloadable computer programs in the freeware packages R and Mathcad, available through a companion website. Worked examples enable readers to practice calculations explained in the text and to develop a solid understanding of key statistical procedures and population models commonly used in wildlife ecology and management.The first half of the book provides a solid background in key ecological concepts. The second half uses these concepts to develop a deeper understanding of the principles underlying wildlife management and conservation. Global examples of real-life management situations provide a broad perspective on the international problems of conservation, and detailed case histories demonstrate concepts and quantitative analyses. This third edition isalso valuable to professional wildlife managers, park rangers, biological resource managers, and thoseworking in ecotourism.

The Earth Transformed - An Introduction To Human Impacts On The Environment (Paperback): Andrew S. Goudie, Heather A. Viles The Earth Transformed - An Introduction To Human Impacts On The Environment (Paperback)
Andrew S. Goudie, Heather A. Viles
R1,139 R817 Discovery Miles 8 170 Save R322 (28%) Within 7 - 13 working days

"The Earth Transformed" answers the need for a concise, non-technical introduction to the ways in which the natural environment has been and is being affected by human activities. It is simply and engagingly written, and illustrated with maps, diagrams, figures and photographs.

Among the subjects described and considered by the authors are desertification, deforestation, wetland management, biodiversity, climatic change, air pollution, the impact of cities on climate and hydrology, erosion, salinization, waste disposal, sea level rise, marine pollution, coral reef degradation and aquaculture.

The book is organized around 45 case studies taken from all parts of the globe and chosen for their intrinsic interest and representative nature. Further features of the book include guides to further reading, suggestions for debate and study, and a glossary of terms.

The book is aimed to meet the needs of students beginning courses on environmental science and geography.

Politics and the Environment - From Theory to Practice (Paperback, 3rd Revised edition): James Connelly, Graham Smith, David... Politics and the Environment - From Theory to Practice (Paperback, 3rd Revised edition)
James Connelly, Graham Smith, David Benson, Clare Saunders
R465 R388 Discovery Miles 3 880 Save R77 (17%) In stock

Politics and the Environment has established itself as the most comprehensive textbook in this area. This new edition has been completely revised and updated whilst retaining the features and the theory to practice focus which made the first two editions so successful. This text is designed to introduce students to the key concepts and issues which surround environmental problems and their political solutions. The authors investigate the people, movements and organisations that form and implement these policies, and explore the barriers which hinder successful introduction of international environmental politics. * This new edition has been expanded to include: * The shift in focus in environmental politics from sustainable development to climate change governance * Far more material on climate change including institutional, national and global responses in the aftermath of the Kyoto protocol * An increased international focus with more case studies from the UK, Europe, Australia and North America * More discussion of global environmental social movements including the US environmental organisations, in particular the Green Party and the environmental justice groups * There is an additional co-author for this edition, David Benson from the University of East Anglia This textbook is an invaluable and accessible resource for undergraduates studying environmental politics.

Environmental Management In South Africa (Hardcover, 2nd Revised edition): H. A. Strydom, N. D. King Environmental Management In South Africa (Hardcover, 2nd Revised edition)
H. A. Strydom, N. D. King 1
R1,285 R968 Discovery Miles 9 680 Save R317 (25%) In stock

The second edition of this seminal work is the only book which comprehensively addresses current environmental management in South Africa from an interdisciplinary perspective.

Key themes in environmental management including agriculture, air quality, biodiversity, energy, climate change, the coast, freshwater and marine resources, mining, protected areas, rivers, soil and waste management are covered from both scientific and legal perspectives. Legal and scientific aspects of each topic are covered by different authors, who are experts in their field.

Environmental Management in South Africa also explains the legal frameworks in regional environmental law, international environmental law, administrative law and the National Environmental Management Act.

The Human Impact on the Natural Environment - Past Present, and Future 7E (Paperback, 7th Revised edition): Andrew S. Goudie The Human Impact on the Natural Environment - Past Present, and Future 7E (Paperback, 7th Revised edition)
Andrew S. Goudie
R934 R738 Discovery Miles 7 380 Save R196 (21%) Within 7 - 13 working days

The seventh edition of this classic student text explores the multitude of impacts that humans have had over time upon vegetation, animals, soils, water, landforms and the atmosphere. It also looks into the future and considers the ways in which climate changes and modifications in land cover may change the environment in coming decades. Extensively re-written, it contains many new statistical tables, figures, and references. It is essential reading for undergraduates in geography and environmental science, and for those who want a thorough, wide-ranging and balanced overview of the impacts of humans upon natural processes and systems from the Stone Age to the Anthropocene and who wish to understand the major environmental issues that concern the human race at the present time. Additional resources for this book can be found at: www.wiley.com/go/goudiehumanimpact .

Africa - Diversity and Development (Paperback, New): Tony Binns, Alan Dixon, Etienne Nel Africa - Diversity and Development (Paperback, New)
Tony Binns, Alan Dixon, Etienne Nel
R395 R315 Discovery Miles 3 150 Save R80 (20%) Within 4 - 8 working days

For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the 'Make Poverty History' campaign, and the UK's 'Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.

Environmental Biotechnology - Theory and Application (Paperback, 2nd Revised edition): Gareth G. Evans, Judy Furlong Environmental Biotechnology - Theory and Application (Paperback, 2nd Revised edition)
Gareth G. Evans, Judy Furlong
R1,140 R818 Discovery Miles 8 180 Save R322 (28%) Within 7 - 13 working days

"Environmental Biotechnology: Theory and Applications, 2nd Edition" is designed to draw together the microscopic, functional level and the macroscopic, practical applications of biotechnology and to explain how the two relate within an environmental context. It presents the practical biological approaches currently employed to address environmental problems and provides the reader with a working knowledge of the science that underpins them. Biotechnology has now become a realistic alternative to many established approaches for manufacturing, land remediation, pollution control and waste management and is therefore an essential aspect of environmental studies. Fully updated to reflect new developments in the field and with numerous new case studies throughout this edition will be essential reading for undergraduates and masters students taking modules in Biotechnology or Pollution Control as part of Environmental Science, Environmental Management or Environmental Biology programmes.

Quote from the first edition:

"There is no doubt that this book will be one of inspiration for all professionals in the field. It is a very good framework for understanding the complex nature of processes and technology and as such it will be useful for researchers, practitioners and other parties who need a working knowledge of this fascinating subject."
--Professor Bjorn Jensen, Chairman of the European Federation of Biotechnology, Environmental Biotechnology section and Research and Innovation Director, DHI Water and Environment

Introduction to Geography: People, Places, and Environment, Global Edition (Paperback, 6th edition): Carl H. Dahlman, William... Introduction to Geography: People, Places, and Environment, Global Edition (Paperback, 6th edition)
Carl H. Dahlman, William H. Renwick, Edward Bergman
R1,413 Discovery Miles 14 130 Within 7 - 11 working days

Introduction to Geography: People, Places, & Environment, Sixth Edition introduces students to the major tools, techniques, and methodological approaches of the discipline through new applied and visual features that engage students and reinforce real-world connections. The authors emphasize the integration of various aspects of geographic processes and systems by discussing what happens in one set of geographic processes and how that affects others. For example, what happens in economic systems affects environmental conditions; what happens to climate affects political dynamics.

The Human Impact on the Natural Environment - Past, Present, and Future (Paperback, 6th Revised edition): Andrew S. Goudie The Human Impact on the Natural Environment - Past, Present, and Future (Paperback, 6th Revised edition)
Andrew S. Goudie
R1,160 R839 Discovery Miles 8 390 Save R321 (28%) Within 7 - 13 working days

The new edition of this classic student text provides an up-to-date and comprehensive view of the major environmental issues facing the world today, and is an essential introduction to the past, present and future impact of humans on Earth.
Explores the impact of humans upon vegetation, animals, soils, water, landforms, and the atmosphere.
Updated extensively, with many new figures and up-to-date statistics.
Four completely new chapters explore the ways in which global climate change may have an impact on Earth in the future.
A new design makes the text even more accessible and easy to use.

Visit www.blackwellpublishing.com/humanimpact to access the artwork from the book.

Urbanization - An Introduction to Urban Geography (Paperback, Pearson New International Ed of 3rd Revised Ed): Paul L. Knox,... Urbanization - An Introduction to Urban Geography (Paperback, Pearson New International Ed of 3rd Revised Ed)
Paul L. Knox, Linda M McCarthy
R1,487 Discovery Miles 14 870 Within 8 - 15 working days

Urbanization: An Introduction to Urban Geography,Third Edition captures the changes in the nature and outcomes of urbanization processes for people, as well as the development of new ways of thinking about urban geography. Unraveling the interlocking processes of urbanization, Knox and McCarthy present a vivid and meaningful explanation of constantly changing urban geographies and urban life. This framework supports the discussion of recent changes while addressing much of the "traditional" subject matter of urban geography. The book's dynamic approach also allows for integration of both theories and facts, where key concepts and theories are presented in relation to prior events and ideas-providing a coherent and comprehensive introduction to urban geography that is both a historical and process-oriented approach. With a U.S. focus that also offers global context and comparative international perspectives, the authors examine urban trends and their outcomes in both developed and less-developed countries to understand, analyze, and interpret the landscapes, economies, and communities of towns and cities around the world.

The Economics of Recreation, Leisure and Tourism (Paperback, 5th Revised edition): John Tribe The Economics of Recreation, Leisure and Tourism (Paperback, 5th Revised edition)
John Tribe
R695 R568 Discovery Miles 5 680 Save R127 (18%) Within 4 - 8 working days

One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to pass an economics module as part of tourism, recreation, events or sport management degrees. It is written in an engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams, and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. This fifth edition has been revised and updated to include: * New content on recent economic data, consumer choice looking at income-leisure decision approaches, growth areas of sports and events, environmental issues, the impact of the global economic crisis and what may happen in the future. Evidence is put forward to provide a sense of the dynamics of world economies. * Updated and new international case studies throughout that demonstrate theoretical principles of economics as applied to tourism * Updated companion website with PowerPoint slides

Understanding Earth (Paperback, 7th Revised edition): John Grotzinger, Thomas H. Jordan Understanding Earth (Paperback, 7th Revised edition)
John Grotzinger, Thomas H. Jordan
R3,309 Discovery Miles 33 090 Within 7 - 11 working days

For the introductory geology or physical geology course. Understanding Earth offers both majors and non-majors rock solid content that originated with the ground-breaking text, Earth. In subsequent editions, the text has consistently met the needs of today's students with exceptional content, currency, interactive learning features, and an overall focus of the role of geological science in our lives. Understanding Earth doesn't merely present the concepts and processes of physical geology-- the authors focus on how we know what we know. Students actively take part in the scientific process of discovery and learn through experience as they explore the impact of geology on their lives as citizens and future stewards of the planet. The new edition incorporates coverage of recent natural disasters (the 2011 tsunami), fracking and other natural resources issues, the latest developments in climate change, and key events such as the Mars mission and the arrest of geologists in Italy. What's in the LaunchPad

Ecotourism (Paperback, 4th Revised edition): David A Fennell Ecotourism (Paperback, 4th Revised edition)
David A Fennell
R390 R320 Discovery Miles 3 200 Save R70 (18%) Within 4 - 8 working days

Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.

Introduction to Agricultural Economics (Paperback, Global ed of 6th revised ed): John B. Penson, Oral Capps, C. Parr Rosson,... Introduction to Agricultural Economics (Paperback, Global ed of 6th revised ed)
John B. Penson, Oral Capps, C. Parr Rosson, Richard T. Woodward
R1,296 Discovery Miles 12 960 Within 7 - 11 working days

For courses in Introduction to Agricultural or Applied Economics Introduction to Agricultural Economics, Sixth Edition, provides students with a systematic introduction to the basic economic concepts and issues impacting the U.S. food and fiber industry and offers strong coverage of macroeconomic theory and international trade. The Teaching and Learning Package includes an Instructor's Manual and PowerPoint slides. Teaching and Learning Experience: Strong coverage of macroeconomics, the role of government, and international agricultural trade: The coverage of macroeconomics and agricultural programs and policies allows students to further understand the domestic market economy. Building block approach: Discusses individual consumer and producer decision-making, market equilibrium and economic welfare conditions, government intervention in agriculture, macroeconomic policy, and international trade. Extensive chapter review: Each chapter contains an extensive list of questions designed to test student comprehension of the material covered.

Environmental Science - Earth as a Living Planet (Hardcover, 9th Edition): Daniel B. Botkin, Edward A. Keller Environmental Science - Earth as a Living Planet (Hardcover, 9th Edition)
Daniel B. Botkin, Edward A. Keller
R3,860 Discovery Miles 38 600 Within 8 - 13 working days

"Environmental Science: Earth as a Living Planet, Ninth Edition" provides emphasis on the scientific process throughout the book and gives readers the structure to develop their critical thinking skills. Updated and revised to include the latest research in the field, the 9th edition continues to present a balanced analytical and interdisciplinary approach to the field.

eTourism Case Studies: - Management and Marketing Issues in eTourism (Paperback): Roman Egger, Dimitrios Buhalis eTourism Case Studies: - Management and Marketing Issues in eTourism (Paperback)
Roman Egger, Dimitrios Buhalis
R812 Discovery Miles 8 120 Within 7 - 11 working days

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

Marketing in Travel and Tourism (Paperback, 4th Revised edition): Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod Marketing in Travel and Tourism (Paperback, 4th Revised edition)
Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
R995 Discovery Miles 9 950 Within 7 - 11 working days

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

The Ancient Near East - c.3000-330 BC (Paperback, Revised): Amelie Kuhrt, Eva Von Dassow The Ancient Near East - c.3000-330 BC (Paperback, Revised)
Amelie Kuhrt, Eva Von Dassow
R1,528 Discovery Miles 15 280 Special order


The Ancient Near East embraces a vast geographical area, from the borders of Iran and Afghanistan in the east to the Levant and Anatolia, and from the Black Sea in the north to Egypt in the south. It was a region of enormous cultural, political and linguistic diversity.
In this authoritative new study, Amelie Kurht examines its history from the earliest written documents to the conquest of Alexander the Great, c.3000-330 BC. This work dispels many of the misapprehensions which have surrounded the study of the region. It provides a lucid, up-to-date narrative which takes into account the latest archaeological and textual discoveries and deals with the complex problems of interpretation and methodology.
The Ancient Near East is an essential text for all students of history of this region and a valuable introduction for students and scholars working in related subjects.
Winner of the AHS's 1997 James Henry Brested Award.

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