Dictionary of Marketing: Over 7,000 Terms Clearly Defined (Paperback, 3rd ed)

'Marketing speak' can baffle even the most experienced insiders. The fully revised Dictionary of Marketing is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.

• Differences between British and American usage highlighted
• Phonetic pronunciation given for all entries
• Supplements provide a SWOT analysis, sample rate card and print-specification form
• Quotations from magazines and newspapers give real-world contexts