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Creative Strategy in Advertising (Paperback, 4th Revised edition)
A. Jerome JewlerThis book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
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Product Description
This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
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Product Details
General
Imprint | Wadsworth Publishing Co Inc |
Country of origin | United States |
Release date | December 1991 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | A. Jerome Jewler |
Dimensions | 235 x 190 x 19mm (L x W x T) |
Format | Paperback |
Pages | 384 |
Edition | 4th Revised edition |
ISBN-13 | 978-0-534-16290-0 |
Barcode | 9780534162900 |
Categories | |
LSN | 0-534-16290-8 |
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