Advances in Advertising Research (Vol. 1) - Cutting Edge International Research (German, Hardcover, 2010 ed.)


The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

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Product Description

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

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Product Details

General

Imprint

Gabler

Country of origin

Germany

Series

European Advertising Academy

Release date

June 2010

Availability

Expected to ship within 10 - 15 working days

First published

2010

Editors

, ,

Dimensions

210 x 148 x 27mm (L x W x T)

Format

Hardcover - Cloth over boards

Pages

412

Edition

2010 ed.

ISBN-13

978-3-8349-2111-6

Barcode

9783834921116

Languages

value

Subtitles

value

Categories

LSN

3-8349-2111-4



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