Advertising and sales promotion (Paperback)


Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

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Product Description

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

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Product Details

General

Imprint

Juta Legal and Academic Publishers

Country of origin

South Africa

Release date

June 2015

Availability

Expected to ship within 4 - 8 working days

Editors

Dimensions

241 x 165 x 15mm (L x W x T)

Format

Paperback

Pages

280

ISBN-13

978-1-4851-0219-9

Barcode

9781485102199

Categories

LSN

1-4851-0219-7

Course Code

MNM2606



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