Albarran's new, expanded edition is fully updated and reflects the growth and impact of the Internet, globalization of media, and other technological advances. The book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in each of the following industries: radio, television, cable / satellite, Internet, motion picture, recording, newspaper, magazine, and book publishing. Features include:
-- A new chapter devoted to the Internet
-- Chapter objectives to guide readers
-- Review / discussion questions after each chapter
-- Projects / exercises for each chapter
-- Numerous tables, figures and graphs, and
-- Supplemental materials which include an appendix of key websites and relevant research performance, and a complete glossary.
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Albarran's new, expanded edition is fully updated and reflects the growth and impact of the Internet, globalization of media, and other technological advances. The book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in each of the following industries: radio, television, cable / satellite, Internet, motion picture, recording, newspaper, magazine, and book publishing. Features include:
-- A new chapter devoted to the Internet
-- Chapter objectives to guide readers
-- Review / discussion questions after each chapter
-- Projects / exercises for each chapter
-- Numerous tables, figures and graphs, and
-- Supplemental materials which include an appendix of key websites and relevant research performance, and a complete glossary.
Imprint | Iowa State University Press |
Country of origin | United States |
Release date | May 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | March 2002 |
Authors | Albarran |
Dimensions | 227 x 155 x 15mm (L x W x T) |
Format | Paperback |
Pages | 240 |
Edition | 2nd ed |
ISBN-13 | 978-0-8138-2124-5 |
Barcode | 9780813821245 |
Categories | |
LSN | 0-8138-2124-X |