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Media Economics - Understanding Markets, Industries and Concepts (Paperback, 2nd Edition) Loot Price: R888
Discovery Miles 8 880
You Save: R261 (23%)
Media Economics - Understanding Markets, Industries and Concepts (Paperback, 2nd Edition): Alan B Albarran
Media Economics - Understanding Markets, Industries and Concepts (Paperback, 2nd Edition): Alan B Albarran

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Media Economics - Understanding Markets, Industries and Concepts (Paperback, 2nd Edition)

Alan B Albarran

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List price R1,149 Loot Price R888 Discovery Miles 8 880 | Repayment Terms: R82 pm x 12* You Save R261 (23%)

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The second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as well as media practitioners and researchers, this text is the most complete overview of the media industries available in published form.

Albarran's new, expanded edition is fully updated and reflects the growth and impact of the Internet, globalization of media, and other technological advances. The book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in each of the following industries: radio, television, cable / satellite, Internet, motion picture, recording, newspaper, magazine, and book publishing. Features include:
-- A new chapter devoted to the Internet
-- Chapter objectives to guide readers
-- Review / discussion questions after each chapter
-- Projects / exercises for each chapter
-- Numerous tables, figures and graphs, and
-- Supplemental materials which include an appendix of key websites and relevant research performance, and a complete glossary.

General

Imprint: Iowa State University Press
Country of origin: United States
Release date: May 2002
First published: March 2002
Authors: Alan B Albarran
Dimensions: 227 x 155 x 15mm (L x W x T)
Format: Paperback
Pages: 256
Edition: 2nd Edition
ISBN-13: 978-0-8138-2124-5
Barcode: 9780813821245
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 0-8138-2124-X

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