The second edition of Media Economics: Understanding Markets,
Industries, and Concepts provides a thorough introduction to
economic concepts and principles and their application to the media
industries. Designed for use by students and faculty as well as
media practitioners and researchers, this text is the most complete
overview of the media industries available in published form.
Albarran's new, expanded edition is fully updated and reflects
the growth and impact of the Internet, globalization of media, and
other technological advances. The book offers introductory chapters
examining the foundations of media economics and chapters focusing
on the major players and economic forces at work in each of the
following industries: radio, television, cable / satellite,
Internet, motion picture, recording, newspaper, magazine, and book
publishing. Features include:
-- A new chapter devoted to the Internet
-- Chapter objectives to guide readers
-- Review / discussion questions after each chapter
-- Projects / exercises for each chapter
-- Numerous tables, figures and graphs, and
-- Supplemental materials which include an appendix of key websites
and relevant research performance, and a complete glossary.
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