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Strategic Marketing for Non-Profit Organizations (Paperback, 7th International edition)
Alan R. Andreasen, Philip KotlerReflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
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Product Description
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
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Product Details
General
Imprint | Pearson |
Country of origin | United States |
Release date | October 2007 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2008 |
Authors | Alan R. Andreasen, Philip Kotler |
Dimensions | 234 x 181 x 19mm (L x W x T) |
Format | Paperback |
Pages | 528 |
Edition | 7th International edition |
ISBN-13 | 978-0-13-234554-5 |
Barcode | 9780132345545 |
Categories | |
LSN | 0-13-234554-4 |
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