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Innovation Management - Strategies, Implementation, and Profits (Hardcover, 2nd Revised edition) Loot Price: R3,628
Discovery Miles 36 280
Innovation Management - Strategies, Implementation, and Profits (Hardcover, 2nd Revised edition): Allan Afuah

Innovation Management - Strategies, Implementation, and Profits (Hardcover, 2nd Revised edition)

Allan Afuah

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Loot Price R3,628 Discovery Miles 36 280 | Repayment Terms: R337 pm x 12*

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This second edition of <I>Innovation Management<R> provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. <NL> Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: 2001
First published: April 2003
Authors: Allan Afuah
Dimensions: 242 x 159 x 22mm (L x W x T)
Format: Hardcover
Pages: 400
Edition: 2nd Revised edition
ISBN-13: 978-0-19-514230-3
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Promotions
LSN: 0-19-514230-6
Barcode: 9780195142303

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