Crisis Communication - Practical Tools for the Internet Age (Paperback)

Following the catastrophic events of September 11, 2001, Hurricane Katrina, corporate malfeasance, and the US and international financial crises, businesses and organizations have made crisis management and communication a priority. Some have learned the lessons of Exxon, Enron, World Com and Martha Stewart. Many have not. This book uses well known cases (Martha Stewart, Enron, etc) to illustrate failures in crisis communication, and provides a step-by-step guide for managers seeking to implement a crisis communication protocol.