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Why People (Don't) Buy - The Go and Stop Signals (Hardcover)
Amitav Chakravarti, Manoj ThomasFull of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Product Description
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | May 2015 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2015 |
Authors | Amitav Chakravarti, Manoj Thomas |
Dimensions | 216 x 140 x 21mm (L x W x T) |
Format | Hardcover |
Pages | 223 |
ISBN-13 | 978-1-137-46667-9 |
Barcode | 9781137466679 |
Categories | |
LSN | 1-137-46667-7 |
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