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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Why People (Don't) Buy - The Go and Stop Signals (Hardcover) Loot Price: R549
Discovery Miles 5 490
You Save: R66 (11%)
Why People (Don't) Buy - The Go and Stop Signals (Hardcover): Amitav Chakravarti, Manoj Thomas

Why People (Don't) Buy - The Go and Stop Signals (Hardcover)

Amitav Chakravarti, Manoj Thomas

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List price R615 Loot Price R549 Discovery Miles 5 490 You Save R66 (11%)

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2015
First published: 2015
Authors: Amitav Chakravarti • Manoj Thomas
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 223
ISBN-13: 978-1-137-46667-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-137-46667-7
Barcode: 9781137466679

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