A complete course in project development--without the tuition
How do the world's most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It's a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
"The McGraw-Hill 36-Hour Course on Product Development" provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
A complete course in project development--without the tuition
How do the world's most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It's a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
"The McGraw-Hill 36-Hour Course on Product Development" provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
Imprint | McGraw-Hill Education |
Country of origin | United States |
Series | McGraw-Hill 36-Hour Courses |
Release date | December 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Andrea Belz |
Format | Electronic book text - Windows |
Pages | 256 |
ISBN-13 | 978-0-07-174614-4 |
Barcode | 9780071746144 |
Categories | |
LSN | 0-07-174614-5 |