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The McGraw-Hill 36-Hour Course Product Development (Electronic book text)
The McGraw-Hill 36-Hour Course Product Development (Electronic book text): Andrea Belz

The McGraw-Hill 36-Hour Course Product Development (Electronic book text)

Andrea Belz

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A complete course in project development--without the tuition

How do the world's most creative and successful companies approach product development? With "ruthlessly disciplined innovation," according to Andrea Belz. It's a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.

"The McGraw-Hill 36-Hour Course on Product Development" provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced "course" complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.

General

Imprint: McGraw-Hill Education
Country of origin: United States
Release date: December 2010
Authors: Andrea Belz
Format: Electronic book text - Windows
Pages: 256
ISBN-13: 978-0-07-174614-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Manufacturing industries
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
Books > Business & Economics > Promotions
LSN: 0-07-174614-5
Barcode: 9780071746144

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