A complete course in project development--without the
How do the world's most creative and successful companies
approach product development? With "ruthlessly disciplined
innovation," according to Andrea Belz. It's a whole new way of
ensuring consistent success from the initial product conception to
communicating its value to customers.
"The McGraw-Hill 36-Hour Course on Product Development" provides
the techniques you need to know, along with case studies of how
companies like Apple, Google, and Cisco create their own remarkably
efficient design and engineering processes. Designed as an easy,
self-paced "course" complete with chapter-ending quizzes and a
final exam, this book explains how to implement best practices for
successful product launches every time.
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