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Marketing, Morality and the Natural Environment (Electronic book text)
Marketing, Morality and the Natural Environment (Electronic book text): Andrew Crane

Marketing, Morality and the Natural Environment (Electronic book text)

Andrew Crane

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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2002
First published: 2000
Authors: Andrew Crane
Format: Electronic book text
Pages: 224
ISBN-13: 978-1-134-61270-3
Categories: Books > Business & Economics > Business & management
Books > Earth & environment > The environment
Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Earth & environment > The environment > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Business & Economics > Promotions
LSN: 1-134-61270-2
Barcode: 9781134612703

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