The Mobile Revolution - Second Edition (Electronic book text)

Written by Andrew Pearson, the Director of Marketing at Qualex Consulting Services, Inc., and a five-year Internet and mobile marketing veteran, The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. The Mobile Revolution shows readers how mobile technology inherent ability to create a highly personal, instant two-way communication between purchasers - or potential purchaser - and seller is something that has never been seen before in the history of commerce. The mobile revolution has begun and it will be mobilized, localized, socialized and personalized. The Mobile Revolution argues that those who recognize it will be richly rewarded, while those who don't may find themselves facing a future as bleak as those who stood on the wrong side of history in other revolutions; in both cases their fall was predicated on a lack of imagination of what could have been.