Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the" Aquaculture Marketing Handbook "will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.
Written by authors with vast international aquaculture marketing experience, the" Aquaculture Marketing Handbook" is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the" Aquaculture Marketing Handbook "will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.
Written by authors with vast international aquaculture marketing experience, the" Aquaculture Marketing Handbook" is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Imprint | Iowa State University Press |
Country of origin | United States |
Release date | April 2006 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2006 |
Authors | Carole R Engle, Kwamena K. Quagrainie |
Dimensions | 251 x 178 x 17mm (L x W x T) |
Format | Paperback |
Pages | 292 |
Edition | Annotated Ed |
ISBN-13 | 978-0-8138-1604-3 |
Barcode | 9780813816043 |
Categories | |
LSN | 0-8138-1604-1 |