My Orders
Wishlist
Help
Sell On Loot
Financial Services Marketing - A Reader (Paperback, New edition)
Arthur Meidan, Etc, Barbara Lewis, Luiz MontinkoThis comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.
R1,198
List Price R1,229
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
11980
@R112pm x 12* 
Out of stock
Add to wish listReview this Item
Product Description
This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Cengage Learning (Emea) Ltd |
Country of origin | United Kingdom |
Release date | 1997 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 1997 |
Authors | Arthur Meidan, Etc, Barbara Lewis, Luiz Montinko |
Dimensions | 240mm (L) |
Format | Paperback |
Pages | 375 |
Edition | New edition |
ISBN-13 | 978-1-86152-453-9 |
Barcode | 9781861524539 |
Categories | |
LSN | 1-86152-453-6 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
