Asian Brand Strategy (Revised and Updated) - Building and Sustaining Strong Global Brands in Asia (Hardcover, 2nd ed. 2015)


A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

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Product Description

A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

August 2015

Availability

Expected to ship within 10 - 15 working days

First published

2015

Authors

Dimensions

216 x 140 x 26mm (L x W x T)

Format

Hardcover

Pages

339

Edition

2nd ed. 2015

ISBN-13

978-1-137-35916-2

Barcode

9781137359162

Categories

LSN

1-137-35916-1



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