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Asian Brand Strategy (Revised and Updated) - Building and Sustaining Strong Global Brands in Asia (Hardcover, 2nd ed. 2015)
M. RollA new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.
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Product Description
A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | July 2015 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2015 |
Authors | M. Roll |
Dimensions | 216 x 140 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 339 |
Edition | 2nd ed. 2015 |
ISBN-13 | 978-1-137-35916-2 |
Barcode | 9781137359162 |
Categories | |
LSN | 1-137-35916-1 |
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