Cmo Leadership Strategies - Top Executives from ABC, Time Warner, and More on Creating & Delivering Successful Marketing Campaigns That Impact the Bottom Line (Electronic book text)

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment - "Creating a Successful Brand in Broadcast"; John Partilla, President, Global Marketing, Time Warner - "Strategies for Global Marketing"; Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation - "Avoiding Landmines and Gaining Valuable Customers"; Joseph Tripodi, Senior Vice President & Chief Marketing Office, Allstate Insurance Company -" CMO: Providing the Consumer a Seat in the Boardroom"; Ian Beavis, Senior Vice President, Marketing & Public Relations, Mitsubishi Motors - "Connecting with Consumer Needs"; Jacqueline Rhinehart-Watley, Senior Vice President, Marketing, Universal - Motown Records -" Establishing a Successful Brand "; John P. Giere, Chief Marketing Officer, Lucent Technologies -" Structuring Talent to Deliver Successful Marketing Campaigns"; Marci Kleinsasser, Vice President, Marketing & Communications, Coverall Cleaning Concepts - "Driving Innovation in Marketing"; Paul A. Sellers, Executive Director, Marketing Division, Hyundai Motor America - "Impacting Finances and Recognizing GrowthAreas"; Stephen Quinn, Chief Marketing Officer, Frito-Lay Division of PepsiCo - "Delivering Value and Driving Growth"; Steven Settelmayer, Vice President, Sales & Marketing, Neff Rental - "Managing Relationships and Staying Consumer-Focused"; Bruce Eskowitz, President & CEO, Clear Channel Entertainment Properties -" Marketing Live Entertainment"; Alison Jones, Senior Vice President, Marketing, Patelco Credit Union - "A Path to Success"; Don C. Burkman, Vice President of WW Sales, Customer Service, Marketing and Strategy, SCP Global Technologies - "Goal-Oriented Strategies to Maximize Success"; Ed Whitehead, Chief Marketing Officer, Lands' End - "Adding Value and Understanding CRM in the Retail Industry."