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Barack 2.0 (Paperback)
Brent Leary, David BullockOutlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
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Product Description
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
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Product Details
General
Imprint | White Bullock Group, Inc |
Country of origin | United States |
Release date | February 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | December 2008 |
Authors | Brent Leary, David Bullock |
Dimensions | 280 x 216 x 9mm (L x W x T) |
Format | Paperback |
Pages | 130 |
ISBN-13 | 978-0-578-00802-8 |
Barcode | 9780578008028 |
Categories | |
LSN | 0-578-00802-5 |
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