Chock full of real-world stories, the book shows how to:
- use proven "hot buttons" that work for most products
- develop a product so you know (in advance) that it has a market
- revive a stagnating brand by "rekindling fires".
Chock full of real-world stories, the book shows how to:
- use proven "hot buttons" that work for most products
- develop a product so you know (in advance) that it has a market
- revive a stagnating brand by "rekindling fires".
Imprint | Amacom Books |
Country of origin | United States |
Release date | June 1997 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Barry Feig |
Format | Book |
ISBN-13 | 978-0-585-03434-8 |
Barcode | 9780585034348 |
Categories | |
LSN | 0-585-03434-6 |