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Marketing Straight to the Heart (Book)
Marketing Straight to the Heart (Book): Barry Feig
Marketing Straight to the Heart (Book): Barry Feig

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Marketing Straight to the Heart (Book)

Barry Feig

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All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want". These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.)

Chock full of real-world stories, the book shows how to:

- use proven "hot buttons" that work for most products

- develop a product so you know (in advance) that it has a market

- revive a stagnating brand by "rekindling fires".


Imprint: Amacom Books
Country of origin: United States
Release date: June 1997
Authors: Barry Feig
Format: Book
ISBN-13: 978-0-585-03434-8
Barcode: 9780585034348
Categories: Books > Business & Economics > General
LSN: 0-585-03434-6

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