Structure, Audience and Soft Power in East Asian Pop Culture (Electronic book text)

In this book, the author examines East Asian pop culture as an integrated regional cultural economy that combines Japanese and Korean pop culture with the distribution and reception networks of Chinese language pop culture. The book provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences' formation and exercise of consumer power and engagement with national politics. It will appeal to scholars and students as well as general readers who are interested in media and cultural studies.