An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
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An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
Imprint | Penguin Books Ltd |
Country of origin | United Kingdom |
Release date | March 2006 |
Availability | Expected to ship within 11 - 16 working days |
First published | February 2006 |
Authors | Malcolm Gladwell |
Dimensions | 198 x 130 x 16mm (L x W x T) |
Format | Paperback |
Pages | 277 |
ISBN-13 | 978-0-14-101459-3 |
Barcode | 9780141014593 |
Categories | |
LSN | 0-14-101459-8 |