Department Store Merchandise Manuals (Volume 7) (Paperback)

This historic book may have numerous typos, missing text or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1918. Not illustrated. Excerpt: ... GLASSWARE DEPARTMENT Chapter I INTRODUCTORY Effective Display One of the most beautiful and effective displays of the modern store is found in the Glassware Department. It is sometimes situated where the natural light is strong; but more often it is lighted artificially with an arrangement of mirrors and reflectors to give the most brilliant and dazzling effect. Glassware is placed on glass shelves -- often mirrors with mirror backgrounds -- on polished tables, or on velvet or felt. Sets are arranged on mirror plateaux which give them a double reflection. Colored glass is grouped harmoniously; a few pieces are often introduced among the crystal to heighten the beauty of each by contrast. The decorations in gold, silver, and enamel are brilliant and glistening and add to the effect of splendor. Divisions of the Glassware Department There are usually three general divisions of the Glassware Department: 1. Tableware 2. Toilet sets 3. Decorative or art glass Sometimes a division is made between the domestic and the imported glass; but the American glass is so excellent in quality that there is no need for such a distinction. Glass is also divided according to its composition, into: Flint, lead, or crystal glass Lime or lime-crystal glass Common or bottle-glass Manufacturers are known as flint or lime manufacturers, according to the kind of glass they produce. Cut glass is made of lead or flint glass and is sometimes called cut rock crystal; pressed or molded glass is lime-crystal; and the cheaper grades may be bottleglass. Glass is also referred to commercially as American, Belgian, Bohemian, Swedish, French, or English, indicating the country in which it was made; and in other cases it may be referred to by the name of the manufacturer. Characteristics of Glass Gla...