The Photographic Dealer and D. & P. Trade Review Volume 8-9 (Paperback)

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1900 Excerpt: ...reason at all why the photographic industry should be entirely overlooked, but it would seem from past experience as if it had been no manufacturers' business to exercise the opportunities thus conferred upon them by our agents abroad. Without it is for the reason which we have already hinted, it is somewhat difficult to say why this should be so. Then, again, even our own Colonies are not worked in the most conducive manner for obtaining the most satisfactory results, and consequently foreign competition steps in and supersedes us. The world is presumably wide but the embarassing thing is that these foreigners seem to monopolise places in which one would never expect to find them. We recently heard of a certain manufacturer connected with the trade who sent a representative out to America, and the result was by no means as satisfactory as had been anticipated. In consequence he hasn't been sent a second time. Surely no commercial firm of repute would expect the first visit on altogether new ground, even in our own country, to prove as satisfactory, or come up to the standard, of a journey over ground which has been more frequently-visited. Because the first visit is partly a failure the manufacturer is apt to give up in despair, thinking that there is no business to be done in that particular country. On the other hand, we hear of representatives having been sent to India and Australia with the most satisfactory results, and even if the first journey was not so successful, the second has more than compensated for it, and exceeded the most sanguine expectations. Here, then, are two methods that suggest means for increasing the manufacturer's clientele. First by co-operate union with other manufacturers outside the photographic world, and secondly, with comp...