Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 73. Chapters: Web banner, Affiliate marketing, Search engine optimization, Long Tail, Web analytics, HubSpot, AdSense, Keyword Services Platform, Viewable Impression, JESS3, Inbound marketing, Pay per click, Web traffic, Search engine marketing, Email marketing, Attorney-client matching, Guided selling, Landing page optimization, Social media optimization, Criteo, Semantic targeting, Permission marketing, GroupSpaces, Online lead generation, Avinash Kaushik, Quality Score, Content farm, Microsoft adCenter, Multivariate landing page optimization, Contextual advertising, Bounce rate, Referral marketing, Interactive advertising, Golden Triangle, Blitz Campaign, Article marketing, Adam Ginsberg, Sales letter, Direct digital marketing, Display advertising, Paid inclusion, Dominate Your Market With Twitter, Private label rights, Ad text optimization, Semantic advertising, Get Into Bed With Google, Search engine optimization copywriting, Microsoft pubCenter, Revenue sharing, Digital marketing engineer, Post-click marketing, Resource Interactive, Data pimping, Pay for placement, Ad rotation, Image search optimization, In-text advertising, Unboxing, Article video marketing, Web button, Internet presence management, Web audience measurement, Double loop marketing, Canonical meta tag, Pay per play, Micro content, Transactional Link, Cost per time, Search retargeting, Digital agency, Link bidding, One-time offer, Unicast advertisement. Excerpt: Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' ...