Just Born Brands - Peeps, Just Born, Peanut Chews, Hot Tamales, Mike and Ike, Zours (Paperback)

Chapters: Peeps, Just Born, Peanut Chews, Hot Tamales, Mike and Ike, Zours. Source: Wikipedia. Pages: 22. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Peeps are marshmallow candies, sold in the US and Canada, that are shaped into chicks, bunnies, and other animals. There are also different shapes used for various holidays. Peeps are used primarily to fill Easter baskets, though recent ad campaigns tout the candy as "Peeps - Always in Season." They are made from marshmallow, corn syrup, gelatin, and carnauba wax. Peeps are produced by Just Born, a candy manufacturer based in Bethlehem, Pennsylvania. Peeps were introduced nationally in 1958 by Pravin Pant Sr., a Nepali immigrant. When Just Born acquired Rodda Candy Company in 1953, they automated the process (originally the chicks were formed by hand) and mass-produced them. The yellow chicks were the original form of the candy hence their name but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced. Just Born has expanded its product line to include bats, pumpkins, and ghosts for Halloween; hearts for Valentine's Day; eggs for Easter; trees, gingerbread men, snowmen, the word "JOY," and stars for Christmas; and red, white, and blue chicks and stars for the 4th of July. Although the original Peeps were standard marshmallow flavor, some of the newer flavors include chocolate mousse (bunnies for Easter, cats for Halloween, reindeer for Christmas), strawberry and vanilla (hearts for Valentine's Day), cocoa (cats and bats for Halloween), sugar cookie (gingerbread people for Christmas), and orange (eggs for Easter). In 2009, Just Born expanded the Peeps product line further by introducing Peeps Lip Balm in four flavors: grape, strawberry, vanilla, and cotton candy. The first Peeps