Karnal - Liberty Shoes (Paperback)

Chapters: Liberty Shoes. Source: Wikipedia. Pages: 71. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Liberty Shoes Limited (LSL) is an Indian shoe company, based in Karnal, Haryana. Established in 1954, today the company through its six manufacturing units collectively produces, 50,000 pairs of footwear a day, sold through 6,000 multi-brand outlets and 350 exclusive showrooms, and has a presence in 25 countries, with 50 showrooms outside India . Adesh Gupta became the CEO of LSL in 2004, the year when the company celebrated its golden jubilee, the company had two Executive Directors, Adarsh Gupta and S.K. Goel . Liberty Shoes Ltd. was established on the 25th of December, 1954 in a Karnal, Haryana (India) . It was predominantly focused in the export of shoe uppers till the early '80s, when the Indian domestic market started to show promise, that is when in 1982, the company set up a unit to exclusively manufacture footwear for the domestic market, at an investment of Rs 3 crores. Its sport shoes range manufactured using polyurethane technology, though eventually set a precedent for the domestic market was initially considered a risky proposition as it was priced at Rs 300 a pair, compared with conventional canvas shoes selling at Rs 50. However, by 1989 Liberty had become a Rs 35-crore company. 'Force 10', Liberty's first sub-brand, was launched in August 1990, a time when a casual footwear wave sweeping the Indian market. By 1994-95, Force 10 became Liberty's flagship brand in value, notching up sales of Rs 32 crore, it the coming years, it not only help the company establish its name the domestic footwear market, but also paved the way for nine other sub-brands and a firm foothold the mass family footwear segment, till now lead by Bata, now Liberty was the country's second largest foo...More: http: //booksllc.net/?id=2539389