Lincoln Financial Media Radio Stations - Wstr (Paperback)

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: WSTR ("Star 94", 94.1 MHz) is an Atlanta FM radio station airing an adult-oriented Top 40 (CHR) format. It is owned by Lincoln Financial Media, and has Smyrna, Georgia as its city of license. WSTR's main competition is WWWQ "Q100". 94.1 was once WGST-FM and was given away in the 1950s as FM did not take off. In the 1960s, WDJK appeared to occupy 94.1 as a brand new station, associated with WYNX (AM-1550) in Smyrna. Within two years, the station was sold to the owners of WQXI (AM-790), which was Atlanta's leading Top 40 Rock station. FM-94.1 then became easy listening WKXI. By 1969 the station had adopted WQXI-FM as its call letters, and in mid-1977 the station was officially rechristened 94Q (WQXI-FM). It became one of Atlanta's dominant FM stations and remained so until 1987, when its audience share began to dwindle. Various tweaks were made to the music mix, followed by an outright change of direction in early 1989 that competed head-to-head with then-dominant CHR WAPW/Power 99 (now WWWQ). 94Q was soundly beaten, and the station began to purge most of its management and on-air talent. 94Q also featured a Smooth jazz music program called "Jazz Flavors," which eventually served as the genesis for WJZF "Jazz Flavors 104.1," Atlanta's first smooth-jazz radio station (now WALR-FM). At midnight on November 16, 1989, its name was changed to "Star 94" after purchasing the call sign "WSTR" from a Sturgis, Michigan radio station (now WBET-FM). The station in recent years has begun to play some hip hop songs but remains more pop and rock oriented than most Top 40-style stations, similar to Hot AC stations. Its core audience consists of 18 to 49 year old women, therefore it is sometimes classified as an Adult Top 40 station, a hybrid of Hot AC and Top ... More: http://booksllc.net/?id=508702