Research and Analysis Firms - Gfk, Eduventures, Real Story Group, Sis International Research, Webmediabrands, Gartner, Canalys, Basex (Paperback)

Chapters: Gfk, Eduventures, Real Story Group, Sis International Research, Webmediabrands, Gartner, Canalys, Basex, Yankee Group, Isuppli, Forrester Research, Business360, Compete.com, Amr Research, Nemertes Research, Strategyone, Bazis Ig, Eksen Research, Aberdeen Group, International Data Corporation, Burton Group, Abi Research. Source: Wikipedia. Pages: 80. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: The GfK Group, established in 1934 as Gesellschaft fur Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany. In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world. A move the company described as "the most important decision made by GfK since going public in 1999." GfK SE is a worldwide market research organization providing services in the five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. Aktiengesellschaft (AG), a German company type used as a suffix on company names, the German word meaning "corporation limited by shares." As of 2006 GfK SE is a holding and joint stock company with a turnover in excess of 1 billion euros. GfK is traded on the Frankfurt Stock Exchange and is included in the SDAX index. The Group has more than 115 operating companies in over 90 countries and over 8760 employees, including about 1500 in Germany and 1,028 in the United States. The company signs off using the slogan "Growth from Knowledge...More: http: //booksllc.net/?id=161028