Brain Bugs - How the Brain's Flaws Shape Our Lives (Paperback)


The human brain may be the best piece of technology ever created, but it s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain s inherent flaws but also gives us the tools to counteract them."

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Product Description

The human brain may be the best piece of technology ever created, but it s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain s inherent flaws but also gives us the tools to counteract them."

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Product Details

General

Imprint

W W Norton & Co Inc

Country of origin

United States

Release date

July 2012

Availability

Expected to ship within 10 - 15 working days

First published

August 2012

Authors

Dimensions

209 x 137 x 20mm (L x W x T)

Format

Paperback

Pages

310

ISBN-13

978-0-393-34222-2

Barcode

9780393342222

Categories

LSN

0-393-34222-0



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