Well before the June 1969 Stonewall riots threw open the closet
doors to unleash and proclaim an unmistakable gay mantra, myriad
clues - some subliminal, others overt - clearly ingrained the
notion of homosexuality in advertisements appearing on the pages of
many American periodicals.Hedonistically intertwined with
homoerotic connections are advertising themes such as vanity,
virility, and carnal pleasure. Gay intimacy and interaction,
references to the male genitalia, and threats of sexual conquest of
and between men can be documented in ads as far back as the late
1800s. And, although the images reflected in their advertising
mirror are fewer and farther between, women who prefer the company
of other women similarly have been goosed and gandered by Madison
Avenue.In this richly illustrated tapestry hinting at homosexuality
in American advertising, Bruce H. Joffe examines and analyzes over
200 suggestive ads . concluding that gay imbroglio and innuendo
tease at us amid subliminal elements seductively perceived and
strategically portrayed.A Professor of Communication who's taught
Gay & Lesbian Studies courses at George Mason University, Dr.
Joffe is now on the faculty of Mary Baldwin College where he
continues to explore sexual minorities, the media, and cultural
|Country of origin:
Bruce H. Joffe
||229 x 152 x 12mm (L x W x T)
||Paperback - Trade
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