Benefits of reading this Report
This timely Report explains how policies are formulated and
directives drafted, a process which is mysterious to most outside
observers. It provides an authoritative and essential reference
guide on how the European Union's Institutions work, how they
interact with each other, and who, how and when to influence and
get your message across. It will help you to: assess the
implications for you (and your organisation or clients) of the new
balances of power, both between the different institutions and
between the various political groupscommunicate effectively with
the Commission, the Parliament and their various
representativesreview your methods and resources to ensure that
your message not only gets heard but also gets results What is this
The appointment of a new team of European Commissioners - many
new to their briefs and all keen to display a more listening
attitude than their predecessors - is a golden opportunity for
those with a message to deliver, be they from the private sector,
trade associations, trade unions, local authorities, other public
sector bodies, charities or other non-governmental
But how to make the most of these opportunities? How to focus
your energies on those parts of the system most likely to respond
favourably? How to deal with so much change all at once? And, with
the rapid growth of the lobbying industry in Brussels, how to make
your voice heard amidst the rising clamour?Who should read this
This Report gives in-depth and practical guidance to anyone
involved with lobbying and those wanting well-directed,
cost-effective and successful campaigns. In particular it will be
invaluable to: Government and regulatory affairs staffPublic
relations managers and directorsCorporate and public affairs
directors and managersAnyone whose work is involved or influenced
by any of the institutions involved
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