Business 3-Book Collection (Paperback)

How To Speak Money - John Lanchester
Money is our global language. Yet so few of us can speak it. The language of the economic elite can be complex, jargon-filled and completely baffling. Above all, the language of money is the language of power - power in the hands of the same economic elite. Now John Lanchester, bestselling author of Capital and Whoops! sets out to decode the world of finance for all of us, explaining everything from high-frequency trading and the World Bank to the difference between bullshit and nonsense. As funny as it is devastating, How To Speak Money is a primer and a polemic. It's a reference book you'll find yourself reading in one sitting. And it gives you everything you need to demystify the world of high finance - the world that dominates how we all live now.

Business-To-Business Marketing - Mark Eardley & Charlie Stewart
"The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to: motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time."

Lessons From The Boot Of A Car - Reg Lascaris
Reg Lascaris, an iconic South African advertising veteran, tells his own story, from how he started in the business and how his career in advertising grew, through dramatic ups and downs, to where he operated at the top of the game, with a portfolio of blue-chip clients and, presently, fame throughout the world for some of their most notable campaigns. Each chapter ends with a set of lessons learned from that chapter of his life and career. These are lessons primarily for the young entrepreneur (that you should let nothing discourage you) but also for anyone interested in personal growth in their career (that honesty, integrity and decency are the best policies). The book is illustrated with photos from some of his best ad campaigns.