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Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)
Thomas Speh, Michael HuttReflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
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Product Description
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
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Product Details
General
Imprint | Cengage Learning (Emea) Ltd |
Country of origin | United Kingdom |
Release date | 2014 |
Availability | Expected to ship within 10 - 15 working days |
Authors | Thomas Speh, Michael Hutt |
Dimensions | 261 x 195 x 16mm (L x W x T) |
Format | Paperback |
Pages | 348 |
Edition | New edition |
ISBN-13 | 978-1-4080-9371-9 |
Barcode | 9781408093719 |
Categories | |
LSN | 1-4080-9371-5 |
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