My Orders
Wishlist
Help
Sell On Loot
Storytelling and Market Research - A Practical User Guide (Paperback)
C. Frederic John* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling
R1,057
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
10570
@R99pm x 12* 
Ships in 9 - 15 working days
Add to wish listReview this Item
Product Description
* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Release date | November 2021 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2022 |
Authors | C. Frederic John |
Dimensions | 229 x 152 x 19mm (L x W x T) |
Format | Paperback |
Pages | 186 |
ISBN-13 | 978-1-03-206485-7 |
Barcode | 9781032064857 |
Categories | |
LSN | 1-03-206485-4 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
