Use this expert reference for business, economic and social
research; new product development; market analysis; forecasting;
and more. The Sourcebook contains 70 demographic characteristics
arranged into five profiles for 3,141 U.S. counties, along with
MSAs, DMAs and states, too. This county-level data covers the same
demographic and purchase potential variables reported in the ZIP
Code Sourcebook. The book contains updated information for 1998
with forecasts to the year 2003. Three summary maps that display
key demographics for the entire U.S. by country are provided as
well as maps of all counties.
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