The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
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The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Imprint | Rockport Publishers Inc. |
Country of origin | United States |
Release date | March 2007 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | March 2007 |
Authors | Catharine Fishel, Stacey King Gordon |
Dimensions | 171 x 210 x 26mm (L x W x T) |
Format | Paperback |
Pages | 352 |
ISBN-13 | 978-1-59253-353-4 |
Barcode | 9781592533534 |
Categories | |
LSN | 1-59253-353-1 |