Written by the features editor of the leading UK weekly for PR professionals, "PRWeek"and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact.
"Brilliant Outcomes: "
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Written by the features editor of the leading UK weekly for PR professionals, "PRWeek"and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact.
"Brilliant Outcomes: "
Imprint | Prentice Hall |
Country of origin | United Kingdom |
Series | Brilliant Business |
Release date | May 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | Cathy Bussey |
Dimensions | 216 x 138 x 12mm (L x W x T) |
Format | Paperback |
Pages | 168 |
ISBN-13 | 978-0-273-74658-4 |
Barcode | 9780273746584 |
Categories | |
LSN | 0-273-74658-8 |