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MKTG (Paperback, 13th edition)
Carl McDaniel, Joe Hair, Charles LambMKTG from 4LTR Press connects students to the principles of marketingâbringing them to life through timely examples showing how theyâre applied at the worldâs top companies every day.
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Product Description
MKTG from 4LTR Press connects students to the principles of marketingâbringing them to life through timely examples showing how theyâre applied at the worldâs top companies every day.
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Product Details
General
Imprint | South-Western College Publishing |
Country of origin | United States |
Release date | May 2020 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2021 |
Authors | Carl McDaniel, Joe Hair, Charles Lamb |
Dimensions | 275 x 216 x 18mm (L x W x T) |
Format | Paperback |
Pages | 448 |
Edition | 13th edition |
ISBN-13 | 978-0-357-12781-0 |
Barcode | 9780357127810 |
Categories | |
LSN | 0-357-12781-1 |
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