In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Series | Kogan Page Inspire |
Release date | March 2019 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2019 |
Authors | Chris Duffey |
Dimensions | 220 x 140 x 15mm (L x W x T) |
Format | Paperback - Trade |
Pages | 288 |
ISBN-13 | 978-0-7494-8383-8 |
Barcode | 9780749483838 |
Categories | |
LSN | 0-7494-8383-0 |