Gonzo Marketing - Winning Through Worst Practices (Hardcover)

If the Net constitutes a market for ideas, what's missing is an effective method of marketing those ideas undistorted by hype. Mass production, whether of goods or information, depended on broadcast marketing in which markets were viewed as top-down targets from the vantage point of long-established power and control. Gonzo Marketing provides a framework for understanding the immensity of this change and a set of counter-intuitive but highly pragmatic approaches to working with, not against, the new marketplace.