This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firmOCOs strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues. "
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firmOCOs strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues. "
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Library Editions: International Business |
Release date | 2013 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 1986 |
Authors | Colin Gilligan, Martin Hird |
Format | Electronic book text |
Pages | 328 |
ISBN-13 | 978-1-135-13387-0 |
Barcode | 9781135133870 |
Categories | |
LSN | 1-135-13387-5 |