Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.
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Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.
Imprint | Iuniverse, Inc. |
Country of origin | United States |
Release date | February 2004 |
Availability | Expected to ship within 10 - 15 working days |
First published | February 2004 |
Authors | Ian Bryan |
Dimensions | 229 x 152 x 9mm (L x W x T) |
Format | Paperback - Trade |
Pages | 152 |
Edition | New |
ISBN-13 | 978-0-595-30881-1 |
Barcode | 9780595308811 |
Categories | |
LSN | 0-595-30881-3 |