This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
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This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
Imprint | Bloomsbury Academic |
Country of origin | United Kingdom |
Release date | June 1999 |
Availability | Expected to ship within 10 - 15 working days |
First published | 1999 |
Authors | Martin Evans, Luiz Moutinho |
Dimensions | 246 x 189 x 14mm (L x W x T) |
Format | Paperback |
Pages | 240 |
ISBN-13 | 978-0-333-67774-2 |
Barcode | 9780333677742 |
Categories | |
LSN | 0-333-67774-9 |