Corporate Reputation and Competitiveness (Hardcover)

This is a unique book from four world leaders in reputation research, providing cutting edge thinking about how organisations can improve. It covers dealing with the media, crisis management, the use of logos and other aspects of corporate identity, but it also argues the case for reputation management as a way of managing the long-term strategy of an organization. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and harmonizing what both value about the organization.

The book is a vital, up to date resource for specialists in Corporate Communication, Public Relations, Marketing, HRM, and Business Strategy as well as for all senior management.

Related link: www.routledge.com/textbooks/041528743X