Creating Value for Leaders - Balancing the Interests of Customers, Employers, Investors, and the Marketplace (Hardcover)

Value creation is the bedrock of business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your solution. Without creating a value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. It's in every business leaders' vocabulary and uppermost in their overall strategy. In fact, it is considered to be the purpose o a company according to the Business Roundtable and the World Economic Forum. Many companies and leaders seek to create value but do not know how. As a result, they continuously create value and but the result is they unconsciously destroy what they've build. To create long-term value, organizations need to put in place the infrastructure, capability and relationships (tangible and intangible assets) that enable them to meet the needs of their customers and stakeholders. This book is intended to make value creation understood and used by executives and managers. The book describes value creation in its various nuances, how it arises, how it is used, and the width of value creation, from how it impacts a company and how that company can become more successful by creating value for customers. The author also provides tips for CEOs, managers, HR and other professionals on how to succeed in value creation as a long-term strategy. The author also uses numerous examples and case studies to illustrate points being made.